Fundação Oriente

The main purpose of Fundação Oriente is to promote cultural, educational, artistic, scientific, social, and philanthropic activities, mainly in Portugal and Macau. It aims to strengthen and preserve the historical and cultural connections between Portugal and the East.

Design Process

Discovery

  • Desk Research

  • Heuristics

  • Persona

  • Card Sorting

  • Insight

Strategy

  • Sitemap

  • Benchmark

  • Features Definition

  • Lo-fi Wireframes

  • Moodboard

Design

  • Hi-fi Wireframes

  • UI Kit

  • Visual System

  • Mockups

  • Prototype

Desk Research

The data was collected through research on museum visitors in Portugal. We also collected information on statistics sites and news.

of visitors are Portuguese

71%

are Female

65%

age group 19-30

62%

74%

are employed

use the gardens and restaurants of the museum

42%

Goals

Redesign the website. After conducting a heuristic evaluation, we selected 4 topics that we thought were imperative to be changed.

  1. Aesthetic and minimalist design

  2. Consistency and standards

  3. Match between the system 
and the real world

  4. Recognition rather than recall

Challenges

Surpass an outdated product with poor quality content, that made the user experience confusing and time-consuming, and update it for more usability and accessibility. 

Persona

Sitemap

Moodboard

Intimist - Bold - Rich - Simple - Dark

Hi-fi Wireframes

UI Kit

Website and Mobile

Next

Easy Peasy App