I'm a designer who loves airplane window seats and ice cream, but dairy doesn't agree with me.
I'm Rita, a designer with over 10 years of experience. Since I was a child, I've been curious and ambitious, often causing a few heart attacks on my parents with my adventurous spirit. As I grew up, I fell in love with the shapes and colours of design, delving deeper into the vast design world with each passing day.
Always up for a challenge, I've ventured into different fields of work and countries, living in cities like Sydney and Dublin. Each new environment presented its own set of challenges and rewards, shaping my unique design perspective along the way.
During my career, I've had the chance to explore diverse roles, ranging from art direction in advertising for major brands to graphic design for print media, and from branding for storytelling of emerging brands to my current focus on UX/UI design for interface development.
I'm a bit of a mixed bag—sometimes loud and goofy, other times quiet and concentrated with my headphones on. My diverse experiences have been crucial to my growth as a designer, and I'm now settling into the world of digital design, convinced it's the future I want to contribute to.
When I'm not immersed in the design world, you can find me indulging in my other passions. I lose myself in the pages of books, volunteer at Re-food, expand my plant collection (although I don’t have that much space left), savour music at full volume, hike amidst nature's beauty, take pictures, discover new places & cultures, or whip up delicious meals. There's never a dull moment with me—I'm always ready for the next adventure, whether in pixels or culinary creations.
My Values
Passion fuels everything
Never stop learning
Embrace creativity
Remain humble
Professional Journey
Digital & Brand Designer @ Together Digital
June 2022 - Present
I create brand identities across digital platforms including websites, social media, and offline applications. Using tools like Figma, Photoshop, and Illustrator, I design visual elements, prototypes, style guides, and user interfaces.
Senior Graphic Designer @ White Way
June 2021 - December 2021
I crafted innovative and impactful design concepts across brand development, editorial, digital media, and advertising.
Graphic & Brand Designer @ Neworld Associates
October 2017 - September 2020
I've specialized in creating identity and translating character from conceptual to visual form. My focus has been on brand creation, redesign, web design, editorial, packaging, signage, environmental graphics, digital media, and advertising, all underscored by storytelling that authentically reflected their core values.
Graphic Designer & Art Director @ Sumo Publicidade
February 2012 - August 2015
I developed creative and effective advertising concepts, as well as exhibition design, taking projects from the concept stage through to final production.
Expertise
Branding Identity
Brand Strategy
UI/UX
Web Design
UI graphics
Concept sketches
Presentation Design
Wireframing
Style guides
Prototyping
Design
Data analysis
Usability Testing
Interviews & Surveys
Journey Mapping
Affinity Mapping
Storyboarding
User Personas
A/B Testing & Experiment
Research
Tools
Figma
Illustrator
Photoshop
InDesign
After Effects
Acrobat
MS Office
Keynote
Miro
Html
CSS
JavaScript