The Hendrick Hotel
The Hendrick is located in Smithfield, which is one of Dublin’s cooler, more Bohemian neighbourhoods. The branding needed to reflect and amplify that attitude and sense of place to appeal to guests who want a real taste of the city, not a bland, watered-down tourist experience.
The hotel interiors were modern, colourful, and dramatic, centred around their large collection of street art from local and internationally recognised artists. This set the tone for the colour palette, bold typography choices and cheeky tone of voice.
The Hendrick’s final brand identity is a riot of colour, attitude and exuberance. Creative, laid back, with an exuberant sense of energy and craic.
The job was always to capture that personality and spirit, by creating key pieces that guests would interact with directly: room keys, door hangers and a banging bar menu. Then, it was handed over to client with a comprehensive brand bible to make it simple and easy for staff and management to carry the identity forward into the future, which is where The Hendrick has always belonged.
Concept
